India has 2nd fastest growing online population

By A Correspondent

Digital media measurement firm comScore has released its '2013 India Digital Future in Focus' report. The report has overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that define the Indian online landscape. There is also a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information.

Key highlights from the 2013 India Digital Future in Focus include:

• At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the U.S.
• With 75 percent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
• Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.
• The Indian blogging audience grew 48 percent in the past year to 36 million visitors, while 26 percent of category traffic comes from mobile phones and tablets.
• 54 million internet users in India watched online videos on their computer, representing a 27 percent increase over the past year.

The 2013 India Digital Future in Focus report is part of our Future in Focus series.

A copy of the report can be accessed free-of-cost from: http://www.comscore.com/india2013